Updated: Mar 23
INSPIRE competently offers its distinguished media services in the market. Implementing up-to-date resources and capabilities, Inspire aspires to provide an integrated artwork representation in the finest way. Our basic package includes the cinematic service. In this article, we will discuss the importance of filmmaking and the features of video shooting at INSPIRE.
The history of visual documentation:
The process of documenting motion pictures began as part of the filmmaking process in the industry and the concept expanded to include today's video and digital photography with all their various branches. Initially, the tools used to produce a moving image were very simple tools consisting of cylinders and discs that produced light-sensitive films. But we can say that 1882 saw the first real attempt to shoot a video of 12 consecutive shots per second through the device invented by the French scientist Etienne Marie. This device had the feature of repeated photography and storage of all footage taken. The development of these devices began to be used in various fields at the beginning of the 19th century, where scientific videos documenting the movement of microscopic creatures were filmed.
The development of cameras capable of documenting movement for some time and saving this documentation has revolutionized the media world, leading to the widespread of video cameras at the time. Camera parts have evolved from motion-capable lenses, heads, rotations, etc. to be in front of highly sophisticated devices and cameras with high-resolution technologies and multiple options, both in video shooting and subsequent modifications.
The most important types of the footage used in video shooting sessions:
Circular shots: It is where the camera rotates around the item to be filmed.
Foundation shot: This is at the beginning of the video and focuses on showcasing the venue where the events occurred.
Aerial snapshot: An external shot from above to create a general idea of the place or the artwork in general.
In addition to many types of high-profile shots such as close and very close, wide, remote, and shots from different angles. All these shots are integrated into a single work to produce a video with a complete idea that delivers the desired image to the viewer where each type of footage portrays certain feelings to the audience or diverts their attention towards an idea or object.
Professional video shooting teams:
In high-quality productions, there is often a dedicated video shooting team that maintains the professionalism of the work which consists of the director of photography, camera operator, digital imaging technician, Steadicam operator, motion control technician, head of the lighting department, production sound mixer, production designer, art director, film editor and many more. There are many items that the photographer should take care of to produce the best possible work such as lighting, choosing the right lens, photo clarity, framing, etc.
Video shooting service at INSPIRE:
Despite today's widespread use of video shooting technologies, whether by mobile phones or digital cameras, the need for a professional video camera team is increasing. Where technologies and tools vary depending on the goal of the production, finding a professional team specialized in artistic photography and directing to suit the required content is difficult. INSPIRE, therefore, offers high-quality artistic video shooting services with respect to the content needed and the targeted audience. INSPIRE also has extensive and illustrious experience in the field of technical and media services as TDA being one of the first companies to introduce aerial footage technology using their expertise in the field of real estate marketing, where aerial photography shows an integrated picture of real estate projects with both their advantages and disadvantages.