Design and Creation of Visual Identities


Visual Identities & Brand Recognition

Many factors could help a company’s logo spread amongst the public, the most important of these factors is when a company has a unique visual identity that is easy to memorize and identify. The conception of visual identities is one of the essential services provided by INSPIRE. We will elaborate more about what visual identity is and its role in establishing a presence in any market.

What is a visual identity?

It is the visual component that reflects the values that the company believes in through a range of colors, symbols, shapes, and designs and is the most important part of the corporate brand. Visual identity is associated with distinctive moral concepts that attract customers, by colors and shapes which often send consumers emotional messages that take root with repetition. The consumer connects the logo he sees with a set of memories and, making relationships with products or services go beyond tangible benefits to meeting deeper needs and this strengthens the link between the consumer and the company.

Visual identity can include anything from packaging material to employee uniforms. Anything can serve a role in portraying a collective visual identity for a company.

What is the difference between brand and visual identity?

The visual identity reflects the values and goals that a company believes in and aims to achieve, while a brand is associated with the public image of these values and how they are understood and dealt with. They are complementary concepts, and visual identity facilitates brand recognition.

Why do I need to create a visual identity?

1. Nothing can prove your individuality from competitors like visual identity, many can claim belief in values like transparency, efficiency, bringing happiness and comfort but the consumer cannot be sure of this without seeing these values through the company's logo and the moral messages it creates through its visual identity.


2. Creating trust with the client, which is the most important pillar for a long-term relationship between any company and its audience. A clear and simple visual identity helps increase the company's reliability and gives the impression of high craftsmanship and clear efficiency and elevates businesses to more refined platforms.


3. When you create a strong visual identity that expresses values you believe in and a message you want to convey to the community, explaining your company’s goals isn’t necessary. This identity can convey the necessary information to the customer. This is not strange because humans can absorb and remember visual information much more than written or spoken information. Visual identity thus provides the right impression of the company, attracting interested customers.





INSPIRE Visual Identity Creation and Design Service:

INSPIRE Studios offers a skilled visual identity creation and design service for companies and organizations, by developing visual identities to align with corporate vision through suitable analysis of the audience receiving the service or product. Many of the outlines of this identity are defined by the audience to suit their needs and aspirations. Inspire also works to provide an integrated visual identity matching the nature of the product to design visual elements, which consists of the company's main logo, which can be a unique word, symbol, or design, in addition to choosing the right colors where each color carries a special meaning that the designer benefits from, for example, white symbolizes clarity while blue gives the impression of calm and confidence. With our long experience in this field, we ensure a unique, unforgettable visual identity that is relevant to your product and audience.

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